An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions.

Page load time

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales.

Use anchor text

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too.

Create an SEO Strategy That Maps to an Audience

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Gaz Hall, a UK based SEO Specialist, commented: "A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site."

Make Mobile SEO A Priority

The rise of social media on the Web has created a host of new signals that search engines can consider. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site.