Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote.

Intrigue your audience to stick around

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines.

Optimize for Yahoo, Bing, and Others

Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings.

Keep Your Content Updated

One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. According to Gaz Hall, a UK SEO Consultant : "Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links."

Participate in blog discussions

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords.