his year 2018 is loaded with news regarding SEO positioning, as always. Some of them are the same as always, but we have other really interesting, which we will discuss in this post in detail. I hope you like it…
Table of Contents
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Strategies with influencers
According to Google, 20% of searches already come from voice queries. This type of searches suppose a radical change in the way to communicate with Google and this one no longer behaves in the same way. In the new SEO strategies we will have to take this into account, enhancing the long tail keyword, since speaking, we tend to lengthen the queries, as it is more comfortable to compose compound sentences.
A very clear example. In a classic query, we would put in the search bar something like "malaga bicycle rental" but in a voice search, the browser would have to process something more like "where can I rent a bicycle in malaga to know unique places in the city? ? " As we see the story changes a lot.
As the accuracy of digital assistants improves, there will be more searches by voice, very common already on mobile devices. It's fast, easy and practical. The point is that the more precise the results of voice searches for users, the greater their degree of satisfaction and more relevance will acquire your website.
In this sense, from SEO notes, we recommend a rare and different website (the interface itself already sends noses), but very useful when it comes to obtaining possible keywords in the form of a question:Offers results in several languages, including Spanish.
The results are offered in graphic form, very intuitive and easy to interpret. For example, for the search "malaga airport parking", the results are offered in this curious way:
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Obviously all this is closely related to the increasing importance of the use of mobile devices, to which we must give top priority in 2018. Mobile searches are closely related to the environment, local SEO is a priority. In addition, mobile users are more active in networks, but they also read less. They read the posts vertically, moving from one statement to another quickly if it does not arouse their interest. They demand a lot of multimedia information: infographics, videos, etc ...
We should also consider whether the use of accelerated web pages is in our hands. Many brands already have accelerated versions for their mobile pages. These are pages that can load five times faster than normal pages and will continue to grow in 2018.
Note: AMP, or Accelerated Mobile Pages, is an open source framework created by Google that creates pages that load very quickly on mobile devices. The goal of AMP is to make it easier for webmasters to make their websites extremely fast on mobile devices. This is an important fact, since speed is a critical component of the user's experience with your website.
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Linkbuilding has long been a crucial part of SEO, and will continue to do so. Quality links are essential for web positioning, but we must bear in mind that all the effort has to go towards the acquisition of quality links, nothing thousands of low or medium quality links. It is more important to have a few quality links, than to look for hundreds of them anywhere.
Find a way to improve your brand positioning, in the long run it will help improve your relevance. Some ways to get these links:
Through guest blogging, but with a head. It costs work, but many webmaster accept quality post on your website with some link to your page.
Think about the press releases. They are a relatively inexpensive way to get links in serious and quality media.
Take advantage of the option that gives us marketing content platform, but choose carefully where to buy and make sure that the posts are natural, of quality, with correct dofollow and anchor text links.
Also consider some social bookmarking and blog reviews. They are nofollow links that will contribute to the naturalness.
Collaborate with other SEO agency. Many of them have a network of serious blogs and contacts that are willing to publish and share content.
UX User Experience
The user experience was already a key factor in 2017, and still is. The pages should offer a good browsing experience to users: fast loading speed, high readability, simple and understandable web architecture, etc. There are many tools that will help you control these aspects.
But how does Google measure the quality level of a website with respect to the user experience?